If you're a coach or consultant who's built a solid audience but still struggles to generate leads and revenue, then this newsletter is for you. Every week, I share the systems, strategies, and tactics that bridge the gap between attention and revenue.
Is LinkedIn dead?
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My honest answer is yes and no, and I think the nuance here is important. Impressions are down, no question. LinkedIn has shifted away from pushing content out broadly and more towards putting it in front of people who the algorithm beleives is interested in your content. So if you're watching your numbers drop, that's probably why. It can feel like the platform has stopped working for you. But that doesn’t mean you can’t generate leads or use LinkedIn to grow your business. A few weeks ago, I had a post that got 54,000 impressions. Looked great. Felt great, if I'm being honest. You get that little dopamine hit as you see the numbers going up. But guess how many calls got booked, enquiries came in or new subscribers opted in to my newsletter? None. Then this week, I published a post that got 486 impressions. Tiny in comparison. But two people reached out off the back of it, both genuinely interested in working with me. This is one example: The platform hasn't died. We've just been measuring the wrong things. Impressions feel good, but they don't grow your business. The right 500 people seeing your content will always do more for you than 50,000 people scrolling past it on their lunch break. So the real question isn't whether LinkedIn is dead. It's whether you're using it in a way that's going to grow your business. How are you finding LinkedIn at the moment? Is it helping you generate leads, or does it feel like a lot of effort for very little return? Mo
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You Built the Audience. Now Build the System.
If you're a coach or consultant who's built a solid audience but still struggles to generate leads and revenue, then this newsletter is for you. Every week, I share the systems, strategies, and tactics that bridge the gap between attention and revenue.
I just wrapped up a 12-month review with a client. Their revenue from digital courses went from $3,750/month to $18,750/month. Plus, they did it with zero sales calls. That’s 15 monthly sales at $1,250 each. The engine behind all of it? A lead magnet that provided value and automated follow-up. If you're a coach or consultant who wants to build one but doesn't know where to start, then this newsletter is for you. Step 1: Pick the topic before you think about design This is where people get it...
Lead magnets are the bridge between your LinkedIn content and your newsletter. Making one is easy. Making a good lead magnet requires a lot more skill. And making a good lead magnet that converts subscribers into leads is a whole process in itself. The good news is, I’m sharing the conversion framework that has helped our clients generate well over $100,000 in course sales in 2025. Part 1: The educational sequence (Days 1-4) Someone just downloaded your resource. Forget any kind of pitching...
500 visitors. Zero conversions. Stats like these are more common than you think. Imagine spending hours creating a landing page, messing around with colours and alignment, only to see no one sign up. I've audited hundreds of landing pages for coaches, and the same five mistakes show up every time. They're simple to fix, but they kill conversions when left unaddressed. Which is why I want to walk you through each one and show you exactly how to fix them. Mistake 1: Too many options One page....