No generic advice. Just real life insights based on 6+ years experience of building a coaching business.
Reading this book 3x'd my referral rate
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Is there anything better for business than a good referral? A client or friend sends someone your way and the process is seamless. No lead gen headache. Why? Because someone they trust has already done the selling. So the big question is, how do you get more of them? For me, it started with a book. A former client gifted me Unreasonable Hospitality by Will Guidara. I’ve since read it cover to cover, multiple times. Now I gift it to my clients all the time. Because the mindset in it completely changed the way I run a business. The TL;DR version is this: Exceptional service gets remembered, and when people remember you, they refer you. The book documents how Will turned Eleven Madison Park from a good restaurant into the best in the world, not just through great food, but by creating moments people never forget. 👉 Like overhearing a guest say they’d never had a NYC hot dog and serving one to their table on fine dining crockery, even though hot dogs weren’t on the menu. 👉 Or noticing that the children of a family from Spain had never seen snow before, and taking the whole family sledging in Central Park after their meal. It sounds crazy but there are so many examples of this in the book. They even hired someone they called a Dreamweaver specifically to cook up amazing experiences like these! These stories stuck with me. The personal touch makes people feel valued. And that’s what gets talked about. Since reading the book, I changed my approach to customer service. I gifted books during and after client engagements. It changed everything. Clients talked way more positively about the experience which meant stronger reviews and way more referrals, without me even asking. In fact, just before I stepped away from coaching, I was averaging three referrals per client within nine months. All because I decided to give people more than they expected. So if you're looking to grow your business, maybe the answer isn’t more marketing. Maybe it starts with doubling down on the client you are already serving. It might be the simplest path to long-term growth. Talk soon, P.S. Want a copy of Unreasonable Hospitality? Reply to this email with “Unreasonable”. I’ll randomly pick someone and send one your way 😊
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Metamophosis
No generic advice. Just real life insights based on 6+ years experience of building a coaching business.
When people think about creating content, they usually focus on the top line: New clients More leads More sales And yes, those are important. But they’re not the only benefits. Sometimes, the unplanned outcomes are the most powerful ones. This year alone, clients I’ve worked with have been: Invited to speak at industry events (and paid for it too) Asked to write guest articles in a leading healthcare publication Approached by a VC firm for a 6-figure consulting project (their core business...
When it comes to generating leads for your coaching business, you probably think of: Creating content Sending DM’s Asking for referrals All great ways of course. But there are so many more ways that are often overlooked. So today I’m sharing some underrated ways of creating clients (All tried and tested!). Underrated but effective cold lead strategies 1. Free Workshops for Professional Groups One of the easiest ways to generate leads. Host a virtual or in-person workshop for a professional...
Happy Sunday. Last week, we talked about tapping into your existing network to find new clients. If you missed it, here’s a link to recap. This week, we’re taking it a step further: cold outreach. Now, before you roll your eyes or feel that twist in your stomach, we're not talking about spammy sales messages or copy-paste DMs. Done right, cold outreach doesn’t feel cold at all. It feels familiar. And really, that’s the secret to it. The best people to reach out to are a version of you from...