When people think about creating content, they usually focus on the top line:

• New clients
• More leads
• More sales

And yes, those are important.

But they’re not the only benefits.

Sometimes, the unplanned outcomes are the most powerful ones.

This year alone, clients I’ve worked with have been:

• Invited to speak at industry events (and paid for it too)
• Asked to write guest articles in a leading healthcare publication
• Approached by a VC firm for a 6-figure consulting project (their core business has nothing to do with consulting)
• Featured as guests on niche podcasts with highly engaged audiences

And these weren’t the goals we set out to hit.

They happened as a byproduct of showing up consistently and focusing on content that educates rather than sells.

For context, I've helped my clients achieve these goals by writing a weekly newsletter, creating LinkedIn content, or both.

Newsletter - 1 core email per week

LinkedIn content - 3-9 times per week, depending on the client.

When you create content that educates and challenges the way people think… people start to pay attention.

And the more consistently you show up, the more opportunities start to find you.

The podcast invite isn’t luck.
The speaking gig isn’t random.
The email with a consulting offer isn't out of the blue.

It’s the result of building trust publicly as someone with something to say and the courage to say it.

If you’re someone who’s been on the fence and wondering if it’s really worth it, or whether anyone’s even reading, then I hope this changes your mind.

Your work doesn’t have to go viral to matter. It's rare for that to happen with the clients I write for.

It just needs to show up in the right person’s feed on the right day.

Once.

That’s all it takes.

If you're curious about how I structure this kind of content and how it can help position you as someone of value…

​Here’s a link to book a call.​

Transparency is very important to me so I won't hold anything back.

Speak soon,

Mohammed