4 unexpected benefits from writing a newsletter


I started my first ever newsletter on LinkedIn, just to try it out.

I had no expectations other than to see what happened if I posted longer form content once a week.

One year later, I had over 1500 subscribers with around 600 people reading my articles every week.

I'll be honest, the numbers gave my ego a huge boost!

I did notice a few problems though:

  • I couldn't see who read my articles
  • No way of following up with readers (who didn't comment or like my posts)
  • I couldn't tailor my message based on reader preferences
  • No way of guaranteeing my articles would be seen if the algorithm changed (which it did, several times)

So I started an email newsletter (thank you for reading by the way!.

TL;DR - Way better.

It quickly became a cheat code for everything else.

These were the unexpected benefits:

✅ I’ve learned what people are struggling with (from their replies).

✅ I’ve learned which ideas land (based on opens + click-throughs).

✅ I’ve expanded the best-performing emails into longer-form content

✅ I’ve figured out which offers to build, just by watching what gets people talking.

An email newsletter has the best feedback loop I’ve ever had.

The data you're given helps you learn and improve way faster than socials only.

The more I write, the more I learn — and the more useful I become.

If you’ve been on the fence about writing a more regular newsletter, maybe this is your nudge!

Mohammed


Whenever you are ready, here are 2 ways that I can help you:

  1. Newsletter Management - I can build, manage and write your email newsletter.
  2. LinkedIn Ghostwriting - Done for you service including content creation, scheduling, commenting and DM management.

Book a meeting here

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