If you're a coach or consultant who's built a solid audience but still struggles to generate leads and revenue, then this newsletter is for you. Every week, I share the systems, strategies, and tactics that bridge the gap between attention and revenue.
Anyone on Substack?
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Substack is hot right now. In case you missed it, they completed a $100 million funding round in July and have gained over 1 million new users since November 2024. I often get asked by clients if they should use Substack as their main email platform (as opposed to Kit/ConvertKit/BeeHiiv, MailChimp, Mailerlite, etc). It has some great features:
However, there are some drawbacks too: All of your published content is sent to your subscribers, so you can’t send personalised or segmented emails to specific users. Additionally, Substack doesn't have the features and automation capabilities you need to run a serious digital business
Which means that you can’t rely on it as a stand-alone email platform to generate leads like you would with Kit (ConvertKit)/BeeHiiv, MailChimp, Mailerlite, e.t.c. My advice would be to explore Substack as a social media platform, in the same category as LinkedIn, X or Instagram. Use it to increase your reach while also driving people to your email newsletter. If you are using Substack already, feel free to follow me here: https://mohammedkasujee.substack.com/ And send me a link to your profile so I can follow you back too! Let me know if you have any Substack-related questions, and I’d be happy to answer them. Mohammed
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You Built the Audience. Now Build the System.
If you're a coach or consultant who's built a solid audience but still struggles to generate leads and revenue, then this newsletter is for you. Every week, I share the systems, strategies, and tactics that bridge the gap between attention and revenue.
Is LinkedIn dead? I'm hearing this a lot right now. My honest answer is yes and no, and I think the nuance here is important. Impressions are down, no question. LinkedIn has shifted away from pushing content out broadly and more towards putting it in front of people who the algorithm beleives is interested in your content. So if you're watching your numbers drop, that's probably why. It can feel like the platform has stopped working for you. But that doesn’t mean you can’t generate leads or...
I just wrapped up a 12-month review with a client. Their revenue from digital courses went from $3,750/month to $18,750/month. Plus, they did it with zero sales calls. That’s 15 monthly sales at $1,250 each. The engine behind all of it? A lead magnet that provided value and automated follow-up. If you're a coach or consultant who wants to build one but doesn't know where to start, then this newsletter is for you. Step 1: Pick the topic before you think about design This is where people get it...
Lead magnets are the bridge between your LinkedIn content and your newsletter. Making one is easy. Making a good lead magnet requires a lot more skill. And making a good lead magnet that converts subscribers into leads is a whole process in itself. The good news is, I’m sharing the conversion framework that has helped our clients generate well over $100,000 in course sales in 2025. Part 1: The educational sequence (Days 1-4) Someone just downloaded your resource. Forget any kind of pitching...