Successful companies don’t just have an idea today and launch tomorrow.

Instead, they build a feedback loop that helps them to validate ideas before taking them to market.

So if you’re thinking of writing a book, why not do the same?

There are several problems with writing and launching a book without any feedback:

• You don’t know if your ideas will land with your audience
• Version #1 of your writing won’t be as clear and concise as version #10
• You haven’t built an engaged based of readers who are ready to buy your book or promote it.

Which is why the framework I’m about to share with you makes such a difference.

It’s called the Lean Writing Method.

I’d love to take credit for it but it’s been around for a long time.

I first came across it from Nicolas Cole and Dickie Bush when I was training to be a ghostwriter.

Before diving into long-form content, start small and build upwards.

1. Write a post in the shortest form possible - a Substack note, an X thread of a LinkedIn post.
2. Write several posts over 1-2 weeks on the same topic and review the data.
3. Identify the posts with the best metrics (likes, comments, impressions and shares) and turn them into a longer form piece like an article or email newsletter.
4. Turn the best-performing newsletters into lead magnets.

Sounds like a no-brainer, right?

Why invest so much time into writing a book without first having some data to validate your decision-making process?

This approach removes all guesswork from your writing process.

• You build a stronger following as you write
• You get a better understanding of what problems your audience wants you to solve
• You stress-test your book in a smaller format to learn the best launch strategy.

Don’t take my word for it.

Authors like Tim Ferris, James Clear and Mark Manson all used this strategy to write their best-selling books.

I’m already helping several clients of mine apply this approach, and I’d love to help you too.

If you want to adopt this strategy for your next book project, I would love to help you map it out.

​Book a call with me here to learn more.​

Mohammed