If you're a coach or consultant who's built a solid audience but still struggles to generate leads and revenue, then this newsletter is for you. Every week, I share the systems, strategies, and tactics that bridge the gap between attention and revenue.
Your lead magnet is wasted without this
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You’ve probably spent hours putting together a lead magnet. ↳ Writing it. ↳ Designing it on Canva. ↳ Setting up the delivery. But if you don’t follow it up with emails, most of that effort goes to waste. A lead magnet grabs attention. But it’s the emails that turn that attention into paying clients. And no, you don’t need endless funnels or some complex tech setup. After working with coaches at all levels, I’ve seen that you really only need two simple sequences. 1. Lead Magnet Nurture FlowThe job of this sequence is simple: help people use the thing they just downloaded. When they get value from it, they’re far more likely to:
3–5 emails is enough. Treat it like an extension to the lead magnet itself, where the focus is educating your clients, not selling to them. 2. Post-Lead Magnet Sales FlowOnce you’ve earned that trust and gone above and beyond in providing value, then make an ask. 3 emails usually does the job. If it’s a lower-priced offer (less than $1000), people may opt-in in quickly. Bigger-ticket offers might need a bit more time. Either way, the principle is the same: you’ve already delivered value — now show them how they can get more by working with you. And if you’re worried about “too many emails”, let me give you a quick example. I once built a simple email course for a coach. The funnel looked like this:
This led to:
All with zero sales calls. All from one straightforward sequence. So if you’re going to put the work into building a lead magnet, don’t stop there. Build the simple follow-up that turns interest into income. Want me to sketch out a lead magnet flow for your business? Reply with LEAD MAGNET and I’ll show you how.
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You Built the Audience. Now Build the System.
If you're a coach or consultant who's built a solid audience but still struggles to generate leads and revenue, then this newsletter is for you. Every week, I share the systems, strategies, and tactics that bridge the gap between attention and revenue.
People get personal branding all wrong. ‘Personal’ doesn’t have to be: Telling the world what you did this weekend Sharing pictures of yourself all the time Being super vulnerable about all areas of your life You don’t need people attached to your face, or your life. You just need them attached to your words. Words that help people connect with you, and drive them to action. With the way social media is going, people are starving for well-written content. Unique ideas that cut through the...
Substack is hot right now. In case you missed it, they completed a $100 million funding round in July and have gained over 1 million new users since November 2024. I often get asked by clients if they should use Substack as their main email platform (as opposed to Kit/ConvertKit/BeeHiiv, MailChimp, Mailerlite, etc). It has some great features: You can post long-form content and short-form content (called ‘notes’) Subscribers to your Substack automatically get your content straight to their...
Successful companies don’t just have an idea today and launch tomorrow. Instead, they build a feedback loop that helps them to validate ideas before taking them to market. So if you’re thinking of writing a book, why not do the same? There are several problems with writing and launching a book without any feedback: You don’t know if your ideas will land with your audience Version #1 of your writing won’t be as clear and concise as version #10 You haven’t built an engaged based of readers who...