You’ve probably spent hours putting together a lead magnet.

↳ Writing it.

↳ Designing it on Canva.

↳ Setting up the delivery.

But if you don’t follow it up with emails, most of that effort goes to waste.

A lead magnet grabs attention. But it’s the emails that turn that attention into paying clients.

And no, you don’t need endless funnels or some complex tech setup.

After working with coaches at all levels, I’ve seen that you really only need two simple sequences.

1. Lead Magnet Nurture Flow

The job of this sequence is simple: help people use the thing they just downloaded.

When they get value from it, they’re far more likely to:

• Keep opening your emails
• Trust your advice
• Eventually become a client

3–5 emails is enough.

Treat it like an extension to the lead magnet itself, where the focus is educating your clients, not selling to them.

2. Post-Lead Magnet Sales Flow

Once you’ve earned that trust and gone above and beyond in providing value, then make an ask.

3 emails usually does the job.

If it’s a lower-priced offer (less than $1000), people may opt-in in quickly. Bigger-ticket offers might need a bit more time.

Either way, the principle is the same: you’ve already delivered value — now show them how they can get more by working with you.

And if you’re worried about “too many emails”, let me give you a quick example.

I once built a simple email course for a coach. The funnel looked like this:

• 4 days of education-based content.
• 3 follow-up emails inviting them to opt-in to a course
• Promoting the course once per week on LinkedIn

This led to:

• 180 sign-ups in 6 months
• 10 clients bought a £1,250 course

All with zero sales calls.

All from one straightforward sequence.

So if you’re going to put the work into building a lead magnet, don’t stop there.

Build the simple follow-up that turns interest into income.

Want me to sketch out a lead magnet flow for your business?

Reply with LEAD MAGNET and I’ll show you how.