You want to post more...but you don't.

You know you should be posting regularly on LinkedIn. You’ve got ideas, you’ve seen others do it, and you know it could bring in clients and opportunities.

But somehow, you’re stuck.

You overthink. You second-guess your ideas. You wait for the perfect post to appear in your head before you start writing.

Meanwhile, the coaches who post consistently aren’t necessarily more creative or confident. They’re just following a system.

The secret isn’t more inspiration. It’s structure.

And this article will show you the content creation system I use to post on LinkedIn daily without stress.

The Four Components

A great content system isn’t about churning out random posts. It’s about creating meaningful content that resonates with your audience.

My system is built on four key elements:

1. Ideas
2. Titles & Topics
3. Frameworks
4. Scheduling

But before you even start writing, everything should be underpinned by strategy.

Ask yourself:

• Who is this for?
• Why should they care?
• What’s the takeaway?

These answers shape your content and ensure it delivers real value to the right people.

You can define your audience in three ways:

1. Naming Your Reader – Instead of a vague title like How to Be More Productive, use How Burned-Out Professionals Can Halve the Time It Takes to Pivot into a New Career.
2. Clarifying the Outcome – Be specific, e.g., How to Land a Promotion in 90 Days Without Burning Out.
3. Stating the Process – Spell it out, e.g., A 3-Step Plan to Build Confidence in Leadership Roles.

The more specific you get, the more your content will resonate.

The Content Mix: What I Post Every Week

I post 7 times per week on LinkedIn, with a mix of content to keep things engaging and valuable. My structure looks like this:

• 2 carousels per week
• 1 infographic or picture post
• 1 LinkedIn newsletter article
• BOF, MOF, and TOF content to appeal to different audience stages

If you struggle with consistency, content pillars are the fix. They organise your ideas and bring structure to your posting schedule.

Here’s my weekly content plan:

• Monday: Personal stories (journey, struggles, lessons learned)
• Tuesday: Writing (Infographic/Carousel)
• Wednesday: LinkedIn article
• Thursday: Technical post with a CTA
• Friday: Lead generation (Carousel)
• Saturday: Career advice
• Sunday: Mindset/entrepreneurship (with a picture)

No more guesswork. No more last-minute panic. Just a system that works.

1. Generating Endless Content Ideas

The biggest mistake people make? Waiting for inspiration to strike.

Instead, create inspiration by actively collecting and organising ideas.

Here’s how I do it:

• Write it down immediately – I use Samsung Notes to capture ideas the moment they come to me. A great idea is useless if it’s forgotten.
• Bookmark valuable content – I save posts, articles, and quotes from LinkedIn, Twitter, and YouTube. If something sparks an idea, I keep it.
• Build a swipe file – This is a personal database of content ideas that I can refer back to when I’m stuck.
• Block out brainstorming time – Every week, I set aside 30 minutes to review and refine my ideas.

With this system, I never run out of things to write about.

2. Organising and Refining Ideas

Once a week, I organise all my saved ideas into a Google Doc, grouping them under my content pillars:

• Writing
• Lead Generation
• Personal Stories
• Running a Business
• Career Advice

This process helps me see patterns, refine my angles, and develop ideas into strong posts.

Next, I edit and tweak:

• I expand on strong ideas and see if I can take a unique stance.
• I offer a different opinion on topics I see trending.
• I ask myself: What new perspective can I add?

3. Using Proven Post Frameworks

A blank page is intimidating. That’s why I use frameworks to structure my posts.

Here are three that work:

Framework 1: The Personal Story Arc

1. Hook
2. Sticky situation
3. Describe the struggle
4. Share the realisation/mindset shift
5. Steps taken to solve the problem
6. End result

Framework 2: The Problem-Solution Post

1. Hook
2. Problem statement
3. Agitate/make it real
4. Present a framework/template/steps
5. Reassure the reader (you understand their struggle)
6. Present the solution

Framework 3: The Case Study/Results Post

1. Hook
2. Life before the change
3. Obstacles faced
4. Steps taken
5. Tangible results

I have over 100 templates like these to keep my content varied. This ensures my posts don’t sound repetitive or predictable.

4. Scheduling and Batching Content

Consistency is everything. But posting daily doesn’t mean writing daily.

Instead, I batch my content.

Here’s my process:

• I write multiple posts for each content pillar in one sitting.
• I schedule them in advance so I’m never scrambling last minute.
• I stay flexible—if something timely comes up, I swap it in.

With this system, I never wake up wondering, What should I post today?

The Secret? Less Thinking, More Posting

Most people overcomplicate content creation. They assume:

• They need perfect ideas.
• They need to spend hours writing.
• They need new inspiration every day.

None of that is true.

The best content creators aren’t the most inspired. They’re the most consistent.

They follow a system:

• They capture ideas.
• They organise them.
• They use frameworks.
• They batch and schedule.

That’s it.

If you’ve been struggling to post consistently, don’t wait for motivation. Build a system.

More doing. Less overthinking.

That’s how you create content at scale and grow your audience on LinkedIn.

See you next time,

Mohammed

Whenever you are ready, here are 3 ways that I can help you:

1. Funnels - I can build you a system to convert your social media attention into leads. Click here to learn more.​
2. Free Course - If you prefer to do it yourself, I've created a free course for coaches showing you how. Get access here.​

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