Happy Sunday.

And Happy Easter if you’re celebrating this weekend. 🐣

The responses I got from last week’s email were amazing - so many coaches reached about outreach (there must be a pun in there somewhere).

It turns out this stuff’s hard for a lot of people.

So from today, I’m writing a mini-series all about outreach strategies and I’m starting with the fastest place to generate leads: Your network.

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The Real Problem With Getting More Clients

People don’t know you’re available.

And you haven’t told them.

That’s it.

So, what’s the fastest way to change that?

It’s not cold outreach (don’t worry, we’ll get to that another time).

It’s the people you already know.

And the people that they already know.

I know, you’ve probably heard it before, but I’m willing to bet you haven’t really tapped into it.

In fact, I’d bet that your first few clients (whether free or paid) probably came from your friends, family, or some kind of referral.

But I also bet that you haven’t squeezed all the juice out of your network yet.

So let’s change that today.

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How to Make It Work (Without Feeling Weird About It)

Most coaches tap into their network once and then forget about it.

You’ve only scratched the surface.

Here’s how to do it right:

1. Get Specific (Seriously)

Before you reach out to people, you need a really clear idea of your ideal client.

If you say, “I’m looking for clients,” it means nothing.

Say who you help, how you help, and what kind of people you’re looking to speak to.

Vagueness = silence. Clarity = referrals.

I could go into a whole tangent on this topic alone, but now is not the time. If you need help nailing this, read Key Person of Influence by Daniel Priestley.

2. Make a List

Don’t just sit there “thinking” about people.

Write it out.

Here are a few prompts to get you going:

• Family
• Family friends
• Friends
• Old uni mates
• Past managers or co-workers
• Past colleagues (especially those in HR!)
• People from your coaching course
• People from other classes/courses you’ve taken
• Current clients
• Previous clients
• People you engage with on LinkedIn/other social media
• People associated with your hobbies (gym, yoga class etc)

You know more people than you realise.

3. Split the List

• Potential clients – people who might need coaching.
• Potential referrers – people who might know someone who does. Both lists matter. Both lists are valuable.

4. Offer Value Before You Ask

If you want to turbocharge your clients or referrals, let them experience your work first.

Invite them to a mini session.

Help them solve one specific problem.

Show them what coaching actually feels like.

People refer way more when they believe in what you do.

Remember, most people you will speak to have very little understanding of what coaching really is. If their understanding is limited, how can they really vouch for you to other people?

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You’ve Just Got to Ask…

I get that it’s uncomfortable.

Asking for referrals or the opportunity to coach others feels weird, especially when it’s to people you know.

But trust me, this is where the magic happens.

Everything you want is on the other side of an uncomfortable conversation.

I’ve learned that my success as a business owner is directly tied to how many uncomfortable (but necessary) requests I’m willing to make.

If you don’t ask, you’re guaranteed to not get what you want.

If you ask, you might not get exactly what you were hoping for, but you won’t get nothing.

And if the worst-case scenario is a “no,”… is that really a big deal?

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Ready to Start?

Make the list, get clear on who you’re reaching out to, and start asking for referrals.

You’ve got a network of people ready to help and they just need you to ask.

By the way, I’ve curated scripts from all the sales and marketing courses I’ve ever taken.

If you want a copy, reply to this email with ‘Network’ and I’ll send them over to you.

Next week, I’ll start diving into cold outreach.

See you soon.

Mohammed

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