If you're a coach or consultant who's built a solid audience but still struggles to generate leads and revenue, then this newsletter is for you. Every week, I share the systems, strategies, and tactics that bridge the gap between attention and revenue.
The hidden cost of AI
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This tweet stopped me scrolling. It captured something that I’ve been thinking about for a long time. AI-generated content. Yes it makes life easier. Yes it makes content creation 10x quicker. But at what cost? I don’t think AI is the problem. I use it all the time and it makes life so much easier, that I struggle to see how I got things done without it. However, I do see 2 major issues: Issue #1: AI-generated content, rather than AI-curated content. As Kieran Drew says, you lose so much personality by taking the first or second revision that AI gives you. It takes away the nuances and details that make writing feel human. It’s why everything on LinkedIn sounds so samey now. It looks and feels so polished with the same words and same language patterns. Doesn’t that defeat the whole point of personal branding? Issue #2: It kills your imagination. When ChatGPT and Claude first took off, I maxed out my daily usage to write. At first, it felt great to be creating content so much quicker and having to think less. Then, I tried writing content myself, thinking I would be so much better. It was so much worse. The more I relied on AI, the less I relied on my own creativity. My own writing skill level shrank because I wasn’t exercising that muscle. I’ll leave you with something to think about for the weekend. AI will make us way more productive. But at what cost? Until next week. Mohammed
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You Built the Audience. Now Build the System.
If you're a coach or consultant who's built a solid audience but still struggles to generate leads and revenue, then this newsletter is for you. Every week, I share the systems, strategies, and tactics that bridge the gap between attention and revenue.
People get personal branding all wrong. ‘Personal’ doesn’t have to be: Telling the world what you did this weekend Sharing pictures of yourself all the time Being super vulnerable about all areas of your life You don’t need people attached to your face, or your life. You just need them attached to your words. Words that help people connect with you, and drive them to action. With the way social media is going, people are starving for well-written content. Unique ideas that cut through the...
Substack is hot right now. In case you missed it, they completed a $100 million funding round in July and have gained over 1 million new users since November 2024. I often get asked by clients if they should use Substack as their main email platform (as opposed to Kit/ConvertKit/BeeHiiv, MailChimp, Mailerlite, etc). It has some great features: You can post long-form content and short-form content (called ‘notes’) Subscribers to your Substack automatically get your content straight to their...
Successful companies don’t just have an idea today and launch tomorrow. Instead, they build a feedback loop that helps them to validate ideas before taking them to market. So if you’re thinking of writing a book, why not do the same? There are several problems with writing and launching a book without any feedback: You don’t know if your ideas will land with your audience Version #1 of your writing won’t be as clear and concise as version #10 You haven’t built an engaged based of readers who...