If you're a coach or consultant who's built a solid audience but still struggles to generate leads and revenue, then this newsletter is for you. Every week, I share the systems, strategies, and tactics that bridge the gap between attention and revenue.
These stats blew my mind
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When Donald Trump was elected in 2016, researchers analysed his language compared to other U.S. presidents. The result genuinely surprised me. His unscripted speech ranked at a mid-fourth-grade reading level — the lowest of the last 15 presidents. Obama spoke at about a ninth-grade level. Hoover and Carter hit the 11th. And as we all know, Trump won. Why? His language was short, punchy, and easy to follow. Like him or not, it proved something important: clarity beats complexity when you want to win people over. The same is true for your content. When you are writing emails and LinkedIn content, simplicity wins. You are constantly competing for attention and the content that is easiest to digest will lead to more engagement. If readers understand you straight away, they’ll keep reading, keep trusting, and eventually, keep buying. So how do you write more clearly? 1. Use simple words After you draft something, ask: “Could I say this in fewer words?” Nine times out of ten, the answer is yes. 2. Refine the AI output ChatGPT is great for a first draft. But don’t copy-paste. Strip it back and remove all of the jargon. Make it sound like you. 3. Be cautious with Grammarly It’s solid for catching typos. But some of its “improvements” add complexity. I ignore most of the suggestions it provides for this very reason. 4. Use Hemingway Editor It highlights long, passive, or messy sentences. Shorter is nearly always stronger. It also prompts you to write at a lower grade, which again simplifies your message. 5. Keep tweaking Good writing is rewriting. Run a couple of prompts or edits until the message feels sharp. Simple writing doesn’t look dumb. It looks confident. It tells readers, “I respect your time. I want you to get this fast.” Do you want some help in making your writing clearer? Reply with CLEAR and I’ll send you three AI prompts you can use today to simplify your content.
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You Built the Audience. Now Build the System.
If you're a coach or consultant who's built a solid audience but still struggles to generate leads and revenue, then this newsletter is for you. Every week, I share the systems, strategies, and tactics that bridge the gap between attention and revenue.
People get personal branding all wrong. ‘Personal’ doesn’t have to be: Telling the world what you did this weekend Sharing pictures of yourself all the time Being super vulnerable about all areas of your life You don’t need people attached to your face, or your life. You just need them attached to your words. Words that help people connect with you, and drive them to action. With the way social media is going, people are starving for well-written content. Unique ideas that cut through the...
Substack is hot right now. In case you missed it, they completed a $100 million funding round in July and have gained over 1 million new users since November 2024. I often get asked by clients if they should use Substack as their main email platform (as opposed to Kit/ConvertKit/BeeHiiv, MailChimp, Mailerlite, etc). It has some great features: You can post long-form content and short-form content (called ‘notes’) Subscribers to your Substack automatically get your content straight to their...
Successful companies don’t just have an idea today and launch tomorrow. Instead, they build a feedback loop that helps them to validate ideas before taking them to market. So if you’re thinking of writing a book, why not do the same? There are several problems with writing and launching a book without any feedback: You don’t know if your ideas will land with your audience Version #1 of your writing won’t be as clear and concise as version #10 You haven’t built an engaged based of readers who...