Substack is hot right now. In case you missed it, they completed a $100 million funding round in July and have gained over 1 million new users since November 2024. I often get asked by clients if they should use Substack as their main email platform (as opposed to Kit/ConvertKit/BeeHiiv, MailChimp, Mailerlite, etc). It has some great features: You can post long-form content and short-form content (called ‘notes’) Subscribers to your Substack automatically get your content straight to their...
4 months ago • 1 min read
Successful companies don’t just have an idea today and launch tomorrow. Instead, they build a feedback loop that helps them to validate ideas before taking them to market. So if you’re thinking of writing a book, why not do the same? There are several problems with writing and launching a book without any feedback: You don’t know if your ideas will land with your audience Version #1 of your writing won’t be as clear and concise as version #10 You haven’t built an engaged based of readers who...
4 months ago • 1 min read
You’ve probably spent hours putting together a lead magnet. ↳ Writing it. ↳ Designing it on Canva. ↳ Setting up the delivery. But if you don’t follow it up with emails, most of that effort goes to waste. A lead magnet grabs attention. But it’s the emails that turn that attention into paying clients. And no, you don’t need endless funnels or some complex tech setup. After working with coaches at all levels, I’ve seen that you really only need two simple sequences. 1. Lead Magnet Nurture Flow...
4 months ago • 1 min read
When Donald Trump was elected in 2016, researchers analysed his language compared to other U.S. presidents. The result genuinely surprised me. His unscripted speech ranked at a mid-fourth-grade reading level — the lowest of the last 15 presidents. Obama spoke at about a ninth-grade level. Hoover and Carter hit the 11th. And as we all know, Trump won. Why? His language was short, punchy, and easy to follow. Like him or not, it proved something important: clarity beats complexity when you want...
5 months ago • 1 min read
Most people don’t become coaches because they want to spend all day thinking about marketing. They become coaches because they care about helping people. They want to support others through change and create real impact. But then reality hits. You realise that if you want clients, you need to put yourself out there. So you start creating content and building your personal brand. All of that is important and necessary. But then somewhere along the way, the focus shifts. It becomes less about...
5 months ago • 2 min read
This tweet stopped me scrolling. It captured something that I’ve been thinking about for a long time. AI-generated content. Yes it makes life easier. Yes it makes content creation 10x quicker. But at what cost? I don’t think AI is the problem. I use it all the time and it makes life so much easier, that I struggle to see how I got things done without it. However, I do see 2 major issues: Issue #1: AI-generated content, rather than AI-curated content. As Kieran Drew says, you lose so much...
5 months ago • 1 min read
You can’t grow if you’re drowning in client work. If you’ve been wondering why you haven’t heard from me, I’ve been experiencing some growing pains. Since moving to ghostwriting full time, things started slow…and then the last couple of months went wild. My priority has been delivering top‑quality work for clients, so I’ve been quieter on LinkedIn and in my own newsletters. It made me think about the growth paradox: we market to grow, then growth makes the marketing harder. If you don’t fix...
6 months ago • 2 min read
I started my first ever newsletter on LinkedIn, just to try it out. I had no expectations other than to see what happened if I posted longer form content once a week. One year later, I had over 1500 subscribers with around 600 people reading my articles every week. I'll be honest, the numbers gave my ego a huge boost! I did notice a few problems though: I couldn't see who read my articles No way of following up with readers (who didn't comment or like my posts) I couldn't tailor my message...
7 months ago • 1 min read
When people think about creating content, they usually focus on the top line: New clients More leads More sales And yes, those are important. But they’re not the only benefits. Sometimes, the unplanned outcomes are the most powerful ones. This year alone, clients I’ve worked with have been: Invited to speak at industry events (and paid for it too) Asked to write guest articles in a leading healthcare publication Approached by a VC firm for a 6-figure consulting project (their core business...
8 months ago • 1 min read