I just wrapped up a 12-month review with a client. Their revenue from digital courses went from $3,750/month to $18,750/month. Plus, they did it with zero sales calls. That’s 15 monthly sales at $1,250 each. The engine behind all of it? A lead magnet that provided value and automated follow-up. If you're a coach or consultant who wants to build one but doesn't know where to start, then this newsletter is for you. Step 1: Pick the topic before you think about design This is where people get it...
4 months ago • 2 min read
Lead magnets are the bridge between your LinkedIn content and your newsletter. Making one is easy. Making a good lead magnet requires a lot more skill. And making a good lead magnet that converts subscribers into leads is a whole process in itself. The good news is, I’m sharing the conversion framework that has helped our clients generate well over $100,000 in course sales in 2025. Part 1: The educational sequence (Days 1-4) Someone just downloaded your resource. Forget any kind of pitching...
6 months ago • 2 min read
500 visitors. Zero conversions. Stats like these are more common than you think. Imagine spending hours creating a landing page, messing around with colours and alignment, only to see no one sign up. I've audited hundreds of landing pages for coaches, and the same five mistakes show up every time. They're simple to fix, but they kill conversions when left unaddressed. Which is why I want to walk you through each one and show you exactly how to fix them. Mistake 1: Too many options One page....
6 months ago • 2 min read
Ever send a newsletter that felt solid, only to get zero replies? Your subscribers open it. Maybe they click a link or two in your email. But no responses or calls booked. Right now, I’m writing over 30 newsletters a month for both myself and my clients. If there’s one thing I’ve learned, it's that good newsletters do one simple thing: It answers your reader's question. But (there’s a big but)... If you answer it in a way they've already heard, they'll forget it by tomorrow. Which is why I...
6 months ago • 3 min read
People get personal branding all wrong. ‘Personal’ doesn’t have to be: Telling the world what you did this weekend Sharing pictures of yourself all the time Being super vulnerable about all areas of your life You don’t need people attached to your face, or your life. You just need them attached to your words. Words that help people connect with you, and drive them to action. With the way social media is going, people are starving for well-written content. Unique ideas that cut through the...
10 months ago • 1 min read
Substack is hot right now. In case you missed it, they completed a $100 million funding round in July and have gained over 1 million new users since November 2024. I often get asked by clients if they should use Substack as their main email platform (as opposed to Kit/ConvertKit/BeeHiiv, MailChimp, Mailerlite, etc). It has some great features: You can post long-form content and short-form content (called ‘notes’) Subscribers to your Substack automatically get your content straight to their...
11 months ago • 1 min read
Successful companies don’t just have an idea today and launch tomorrow. Instead, they build a feedback loop that helps them to validate ideas before taking them to market. So if you’re thinking of writing a book, why not do the same? There are several problems with writing and launching a book without any feedback: You don’t know if your ideas will land with your audience Version #1 of your writing won’t be as clear and concise as version #10 You haven’t built an engaged based of readers who...
11 months ago • 1 min read
You’ve probably spent hours putting together a lead magnet. ↳ Writing it. ↳ Designing it on Canva. ↳ Setting up the delivery. But if you don’t follow it up with emails, most of that effort goes to waste. A lead magnet grabs attention. But it’s the emails that turn that attention into paying clients. And no, you don’t need endless funnels or some complex tech setup. After working with coaches at all levels, I’ve seen that you really only need two simple sequences. 1. Lead Magnet Nurture Flow...
11 months ago • 1 min read
When Donald Trump was elected in 2016, researchers analysed his language compared to other U.S. presidents. The result genuinely surprised me. His unscripted speech ranked at a mid-fourth-grade reading level — the lowest of the last 15 presidents. Obama spoke at about a ninth-grade level. Hoover and Carter hit the 11th. And as we all know, Trump won. Why? His language was short, punchy, and easy to follow. Like him or not, it proved something important: clarity beats complexity when you want...
11 months ago • 1 min read