Is there anything better for business than a good referral? A client or friend sends someone your way and the process is seamless. No lead gen headache.No drawn-out sales process.They’re ready to work with you with no hassle. Why? Because someone they trust has already done the selling. So the big question is, how do you get more of them? For me, it started with a book. A former client gifted me Unreasonable Hospitality by Will Guidara. I’ve since read it cover to cover, multiple times. Now I...
about 1 month ago • 2 min read
When it comes to generating leads for your coaching business, you probably think of: Creating content Sending DM’s Asking for referrals All great ways of course. But there are so many more ways that are often overlooked. So today I’m sharing some underrated ways of creating clients (All tried and tested!). Underrated but effective cold lead strategies 1. Free Workshops for Professional Groups One of the easiest ways to generate leads. Host a virtual or in-person workshop for a professional...
about 2 months ago • 2 min read
Happy Sunday. Last week, we talked about tapping into your existing network to find new clients. If you missed it, here’s a link to recap. This week, we’re taking it a step further: cold outreach. Now, before you roll your eyes or feel that twist in your stomach, we're not talking about spammy sales messages or copy-paste DMs. Done right, cold outreach doesn’t feel cold at all. It feels familiar. And really, that’s the secret to it. The best people to reach out to are a version of you from...
2 months ago • 3 min read
Happy Sunday. And Happy Easter if you’re celebrating this weekend. 🐣 The responses I got from last week’s email were amazing - so many coaches reached about outreach (there must be a pun in there somewhere). It turns out this stuff’s hard for a lot of people. So from today, I’m writing a mini-series all about outreach strategies and I’m starting with the fastest place to generate leads: Your network. The Real Problem With Getting More Clients People don’t know you’re available. And you...
2 months ago • 3 min read
Imagine buying a car, then thinking, “Ugh, I really don’t feel like going to the petrol station.” It doesn’t matter. If you don’t fill up, your car doesn’t run. The same goes for your coaching business. Without outreach, your business isn’t moving. A lot of coaches get stuck here. They wait until they feel “ready” to put themselves out there. They tinker with their websites, obsess over their LinkedIn bios, and rework their messaging for the hundredth time. None of that matters if nobody...
3 months ago • 2 min read
There are two things that every coach worries about: 1) Generating leads 2) Pricing of their services. Today we are talking about #2. Because I can guarantee you are under charging for your coaching. And if you don’t believe me, check out these 3 examples of insanely priced products/services. Crazy pricing #1: $6,266 bottle of water. This is not a typo. People are willing to pay this for just 750ml of water harvested from a remote iceberg in Svalbard, Norway. And that’s not even the craziest...
3 months ago • 2 min read
AI has taken over. It’s everywhere. Social media feeds are flooded with AI-generated posts, AI comments and AI DMs. It feels like there are more bots than people. What happened to the internet? The once chaotic, user-driven web has been sterilised. Sure, it was wild, but everything felt unique. The world today feels different. Everything is optimised for engagement, monetisation, and data collection. So, is the internet dead? Or just… different? And what does that mean for us? The Dead...
4 months ago • 2 min read
I’ve written over 100 pieces of LinkedIn content this year—for both my myself and for clients. And if there’s one thing I’ve learned, it’s this: not all posts are created equal. Some flop. Some take off. So I decided to dig into the data and figure out what actually works. Here’s what I found. 👇 The Best-Performing Content Formats Certain types of posts consistently do better than others. (No surprises there.) But these four topped the list. I’ve listed them in impact order: 1. Carousels 2....
4 months ago • 2 min read
You want to post more...but you don't. You know you should be posting regularly on LinkedIn. You’ve got ideas, you’ve seen others do it, and you know it could bring in clients and opportunities. But somehow, you’re stuck. You overthink. You second-guess your ideas. You wait for the perfect post to appear in your head before you start writing. Meanwhile, the coaches who post consistently aren’t necessarily more creative or confident. They’re just following a system. The secret isn’t more...
4 months ago • 3 min read